Pricing
Priced on what it has to achieve, not on hours logged
How our packages are priced
We quote every engagement individually. Not to be coy — you will get a firm number after one conversation — but because a published monthly rate is really a published number of hours, and hours are a poor proxy for whether the work is worth buying.
We run it and we own the result
Managed
We run the programme end to end and answer for the outcome.
We interpret and steer, you execute
Advisory
Independent judgement for teams who already execute.
We build the capability in your team
Enablement
Training so your team can run more of it themselves.
Transparency
What the number depends on
We would rather explain the mechanism than publish a figure that turns out to be wrong for your situation.
What drives the number
- How competitive your category and locations are — the single biggest factor
- How many channels the engagement covers, and whether they need to work together
- How much creative and content production is required each month
- Whether your measurement is trustworthy today or has to be rebuilt first
- The outcome we are agreeing to be accountable for
What it does not depend on
- Hours logged. We do not bill time, and we do not pad scope to fill it
- A percentage of your ad spend. That model pays us more for spending more of your money
- How long you stay. There is no lock-in period on any engagement
Not sure which engagement?
Ninety seconds, four questions, a straight answer
It will tell you honestly if the answer is "none of these yet".
Step 1 of 4
What would make the next 12 months a success?
Step 2 of 4
How much ground do you need to cover?
Step 3 of 4
What's a realistic monthly marketing budget?
Step 4 of 4
How soon do you need results?
Answers
Pricing questions
Why don't you publish prices?
We used to. It stopped being honest once we started pricing on outcomes rather than hours. A published monthly rate is really a published number of hours, and two businesses buying the same hours can need completely different work to reach the same result. Quoting per engagement means the number reflects what has to happen, not how long someone sat at a desk.
So how much does it actually cost?
Enough to matter and not enough to be reckless. Most engagements sit in the range typical of Australian agencies for comparable scope — our answer on what SEO costs in Australia sets out the market bands honestly, including what each tier realistically buys. We will give you a firm number after one scoping conversation, and it will not move unless the scope does.
What are the packages I've seen referenced?
Packages are how the capability is scoped — what search, paid, content or AI work an engagement includes. What changed is that the package no longer carries a fixed price tag, because the same package is worth very different amounts depending on what it has to achieve.
Is ad spend included?
No. Advertising spend goes directly to Google or Meta from your own account, so you can see exactly what is being spent. We never take a percentage of it — that model pays an agency more for spending more of your money.
Is there a lock-in contract?
No, on any engagement. Enablement programmes have a defined scope and end point by design; managed and advisory run month to month.
What if we want to reduce scope later?
Then we reduce it. If you are building capability internally that is a success, not a defection — it is the entire premise of Enablement. We would rather stay in the room as your advisor than be the agency you quietly left.
Do you work with small budgets?
Sometimes. Below a certain point we cannot do enough to change an outcome, and taking the money anyway would not be fair on either of us. We will tell you that on the first call rather than after the first invoice.
Before you decide
Worth reading first
Questions about cost
Talk to a strategist
Let's find out what's actually holding you back
Fifteen minutes on the phone, an honest read on your situation, and a number. If we're not the right fit we'll say so and point you somewhere better.
