Managed campaigns · We run it and we own the result
Managed
Short answer
Managed is a full campaign programme run by us across search, paid media and AI visibility. We use the same platforms you could open an account on tomorrow. What we add is the three things those platforms cannot supply: your first-party data, a steady supply of creative and content, and a person who decides what to do when the numbers move. Priced per engagement against agreed outcomes, not hours.
We fetch your page and check it live. Takes a few seconds, and no email is needed to see the result.
- Whether search engines and AI crawlers can index the page
- Title, meta, headings, canonical and mobile setup
- Core Web Vitals from real Chrome user data
- Whether contacting you takes one tap or three
- Every result shows the specific check behind it
Growth snapshot
your site
Measured live just now. Expand any row to see the checks behind it.
Want the parts we cannot automate?
The honest question
Why not just do this yourself?
It is the right question and it deserves a real answer rather than a brochure one. Here is where self-managed programmes actually come unstuck.
The platform optimises inside the box you drew
Google and Meta will efficiently spend whatever you give them, on whatever objective you selected, aimed at whoever you told it to reach. Every one of those decisions was yours, and they are the decisions that determine whether the spend works. Automation optimises execution, not judgement.
Automation is only as good as the signal you feed it
The single biggest lever in an automated campaign is the conversion signal. Most self-managed accounts optimise toward form fills, which means the algorithm learns to find people who fill in forms — not people who buy. We feed platforms the outcomes that matter: booked jobs, qualified enquiries, closed revenue, fed back from your CRM.
Creative supply is the bottleneck nobody budgets for
Meta's algorithm is very good at finding buyers if you give it enough creative to test. Most businesses run out of creative in week three and then wonder why performance decayed. Managed includes a production cadence, because without one the channel quietly stops working.
Someone has to decide what the number means
Cost per lead rose 20% this month. Is that seasonality, a competitor entering, creative fatigue, a tracking break, or a genuinely worse offer? Those five causes need five different responses, and choosing wrong costs more than doing nothing. That decision is the product.
What's included
What a managed engagement covers
- Strategy and channel mix, revisited quarterly
- Campaign build and daily management across search, paid and AI visibility
- First-party data and CRM feedback into platform optimisation
- Creative and content production on a fixed cadence
- Conversion tracking built and audited, not assumed
- A named strategist who makes the calls and explains them
- Monthly reporting written in plain English against agreed outcomes
Accountability
What we answer for
We agree the outcome the programme is accountable for before it starts — qualified enquiries, cost per acquisition, share of AI answers, whichever genuinely reflects your business. If we miss it, that is the conversation we have, not a slide we skip past.
Fit
This suits you if
- You want one team answerable for the result
- You have more budget than internal capacity
- You need the channels working together rather than separately
It doesn't if
- You want a pair of hands to execute a plan you have already written
- You want the cheapest possible monthly fee
Answers
Managed — straight answers
How is this different from just running the ads ourselves?
You would use the same platforms. The difference is what goes into them and who reads what comes out: your first-party conversion data instead of platform defaults, a continuous supply of creative instead of the three assets you started with, and a strategist deciding what to change when the numbers move. Those three things are where self-managed accounts consistently lose money.
What outcome are you accountable for?
Whichever one reflects your business — usually qualified enquiries or cost per acquisition, sometimes share of AI answers or revenue where the data supports it. We agree it in writing before we start, and it is the first thing on every monthly report.
Who owns the accounts?
You do, from day one. Google Ads, Analytics, Search Console, Meta Business Manager, the Google Business Profile, all the content. If we part ways you keep everything, including conversion history and audiences.
How do you price it?
Per engagement, based on scope and the outcome we are accountable for — not on hours logged. We will give you a number after a scoping conversation, and it will not move without you agreeing to a change in scope.
Do we still need people in-house?
Usually one person who owns the relationship and can get us answers about the business. If you want to build more capability than that, look at Enablement — the two work well together.
Talk to a strategist
Let's find out what's actually holding you back
Fifteen minutes on the phone, an honest read on your situation, and a number. If we're not the right fit we'll say so and point you somewhere better.
