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There’s little point in publishing content that your target audience is never going to see.

And yet, this happens all the time – leading to wasted resources and opportunities. 

When you publish new pages, it usually takes a few days to a few weeks for that content to be indexed by Google and other search engines. That page gets listed on a massive database – so users can find the content when searching for related information.

If you care about building your reputation, you need to get serious about managing your online reviews.

More than 70 per cent of websites feature testimonials showing how happy their clients are, but less than half bother to monitor their reputation on other sites.