Large companies have the advantage of paying thousands for paid advertising, to feature on the first page of Google.
But small businesses shouldn’t have to spend beyond their means to get noticed online!
Thankfully there’s a cost-effective strategy :
Search engine optimisation (SEO) helps consumers to find your website while searching for relevant keywords. Organic searches attract the highest amount of site traffic (53%), so this is a worthy approach.
Most importantly :
There are powerful steps that you can do yourself (without an agency).