About Project
TPM Builders is a Tier 2 commercial construction company that operates in South East Queensland and the Northern Rivers region of NSW. Projects typically have a scope of value between $2 million and $20 million.
Client
TPM Builders
Industry
Construction
Digital Services
SEO, PPC & Google Ads
Revenue
Nearly Doubled
The Challenge
TPM Builders sought a cohesive strategy which broadened their digital presence.
TPM operates within a very defined niche of commercial building ($2m – $20m projects) which proved challenging for SEO purposes. There are limited keyword searches for this vertical, compared to residential building. Online searches for “builders” are typically related to home builders, however TPM doesn’t build individual residential homes.
TPM sales staff rely on the website’s projects gallery as their ‘sales brochure’ resource. This means that images and content must be current, to be relevant to the selling process.
1
RANKING FOR KEY SEARCHES
800%
INCREASE IN ORGANIC TRAFFIC
91%
INCREASE IN OVERALL TRAFFIC
Our Approach
We decided to deploy a multi-faceted strategy, driven by hard data and extensive research
- A target demographic of three different job descriptions was identified.
- Combined organic optimisation (SEO), LinkedIn outreach, Google Ads (search, display and remarketing) and Email marketing.
- Custom content has been published on a regular basis, to provide value to readers and improve SEO.
- Success in outreach to industry thought leaders with original content like: https://tpmbuilders.com.au/mental-health-and-safety-in- construction-australia/
- A monthly news roundup, curated from inhouse and around the web.
- Over time, the branding has been subtly shifted from just ‘TPM Builders’ to ‘TPM Builders Commercial Construction’.
- We rebuilt the legacy website in 2016 and will be refreshing the current theme during the course of 2020.
- End-to-end service includes management of Hosting provider & Domain name registration.
The Results
Revenue nearly doubled
Higher traffic and leads
Conversions surged by 10 to 25%
