About Project
Affirmotive is a private professional counselling practise that specialises in sex addiction and sexual health counselling.
Client
Affirmotive Australia
Industry
Sex addiction and sexual
health counselling.
Digital Services
SEO, PPC & Google Ads
Revenue
Nearly Doubled
The Challenge
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5
RATING ON GOOGLE REVIEWS
1,200%
INCREASE IN ORGANIC TRAFFIC
284%
INCREASE IN OVERALL TRAFFIC
Our Approach
- Initial optimisation of Google Ads Campaigns (Search and Display). We made sure these were approved and correctly displayed on the platform.
- Complete Meta Data overhaul of the website.
- SEO migration while we moved onto a more SEO-friendly CMS
- Continuous onsite and offsite optimisation to increase organic traffic.
- Eventually we transitioned to a completely organic approach – overtime yielding drastically higher traffic and leads.
What was the outcome?
- Organic traffic per month surged from 120 to 4500
- Number of leads grew by 800%
- Quality of leads also improved!
- Achieved ranking in the top 3 positions across multiple keywords relevant to services
- No longer reliant on paid platforms like Google Ads and Facebook Ads
The Results
Ranking 1 for 10 Main Keywords ongoing
New Users - up by 258%
25$ Cost per Lead
