Large companies pay thousands (if not millions) for paid advertising, to feature on the first page of Google.
But smaller businesses shouldn’t have to spend beyond their means to get noticed online!
If not, you’re missing out on a golden opportunity to target locals in your area.
When consumers look for information in search engines, they’re conducting organic searches. Out of all marketing channels, organic search attracts the highest number of website visitors for businesses (53%). SEO is a powerful strategy that makes your site more visible to people typing in relevant keywords.
Search engines are constantly crawling websites for useful content to promote. Make your website attractive to digital algorithms AND consumers, to increase your chances of ranking on the first page.
It's worth the effort:
SEO attracts 20 times more traffic than PPC paid advertising.
And most users who search for a local business on their mobiles end up visiting that store within a day.
Keep in mind: the vast majority of consumers don’t scroll past the first page of search engines, so you want to help your website get to prime real estate!
We compiled this checklist so you can take easy steps to grow your business.
Download our free checklist to make sure you have the right foundations in place to boost the visibility of your website.
Digital Burst is a Sydney-based marketing agency offering stand-alone services that build the online presence of local companies (no fixed contracts). We have more than 20 years’ experience, and will tell you upfront if our services aren’t suitable for your needs.
Digital Burst is a branch of E-Web Marketing, an award-winning company that works with businesses on a contract basis.
Yes, SEO works very well for small businesses, when done right. Nearly half of all Google searches seek local information – and a targeted SEO strategy taps into this high demand.
You can easily implement strong SEO foundations yourself, and see strong results from this. When it comes to more advanced strategies, this is certainly possible with a lot of research and practise. However, many business owners choose to delegate this task to an experienced agency, as they don’t have the time to devote to developing the most effective approach.
It can be – depending on your goals, the current health of your website and competition levels in your industry. Many businesses see positive results after a few weeks, but it takes most businesses around four months to one year before drastic improvements occur.
Businesses in competitive industries usually benefit from a long-term SEO investment.
We track and analyse data to get information on key factors such as organic traffic, keyword rankings, website authority and the amount of time that people spend browsing your site.