We focused on maximising exposure through paid campaigns from 2018 to 2019. Our wider strategy incorporated SEO efforts, however most of the traffic and leads were driven by paid campaigns.
The addition of chatbot capabilities streamlined and automated the lead capturing and customer relations processes. This enabled their in-house team to focus on optimising internal business processes.
We continued this same optimisation process during COVID, to keep rankings and visibility moving higher. This was achieved with a 30% increase in organic traffic YoY.