About Project
Aquabliss is a swim school for children and adults, there are four facilities in Sydney and NSW.
Client
Aquabliss
Industry
Swim School
Digital Services
SEO, PPC & Google Ads
Revenue
Nearly Doubled
The Challenge
Aquabliss had run successful Google Ads, Facebook and Instagram campaigns in 2019, but struggled to cater to a high volume of incoming queries. Then in 2020 their leads dropped as a result of COVID-19 restrictions that hit the swim school industry particularly hard.
4.5
RATING ON GOOGLE REVIEWS
25%
INCREASE IN ORGANIC TRAFFIC
25%
INCREASE IN OVERALL TRAFFIC
Our Approach
We focused on maximising exposure through paid campaigns from 2018 to 2019. Our wider strategy incorporated SEO efforts, however most of the traffic and leads were driven by paid campaigns.
The addition of chatbot capabilities streamlined and automated the lead capturing and customer relations processes. This enabled their in-house team to focus on optimising internal business processes.
We continued this same optimisation process during COVID, to keep rankings and visibility moving higher. This was achieved with a 30% increase in organic traffic YoY.
What was the outcome?
- 30% YoY growth of organic traffic during COVID periods (March and April 2020)
- Top 3 rankings for relevant keywords
- Lead generation at $8 cost per lead
- Increased efficiency in lead capturing
The Results
Implementation of chatbots streamlined internal processes
Major Covid affected Industry still saw a 30% rise in Organic
Cost per Lead - $8
