Many big companies invest heavily in paid website traffic, but this isn’t an option for small to medium businesses with limited funds.
It doesn’t matter though – when done right, SEO can be just as effective (and cost less).
Organic search is one of the main sources of website traffic, after all. And consumers tend to trust top-ranking websites, which are seen as being credible.
For the fastest results, consider a targeted SEO strategy that focuses on engagement and growth.
- Operate in a highly competitive market
- Sell a large array of products or services
- Target a national or international audience
- Build an SEO-friendly website
- Content and related schema markup
- External linking network to increase relevance for search algorithms
- Demographics: sex, age, location. Who’s more likely to buy what you’re selling, how old are they and where do they live?
- Interests: what do they do in their free time?
- Friends and competitors: who’s in their social circle and do they follow any of your competitors?
- Income: what do they do for work? Can they afford to buy from you?
- Main keywords targeted (at least 30)
- Site architecture optimisation
- On-page SEO
- Local SEO
- Google search console set up and optimisation
- Bing Webmaster set up and optimisation
- Google My Business set up and optimisation
- High quality directory submissions
- Google Health Maintenance
- Outreach (link building)
- Site speed optimisation
- Google analytics set up
- Keyword report
- Solving duplicate content problems
- Link monitoring/link detox
- Link reclamation
- Google analytics set up
- Website performance report
- Access to real-time dashboard
- Conversion rate optimisation
- Rich snippets
- Content/web copy changes (as required)
- Web strategy consulting (as required)
- $750 set up
- $1,500 per month
Get a FREE audit and strategy session today.
Local SEO strategies improve site visibility on a small scale – enabling businesses to connect with internet searches in their local area.
It usually takes between one to six months for businesses to rank in local searches. This timeframe is influenced by various factors, such as how new your business is, the competitiveness of your sector and the health of your existing website.
If you have the resources to scale your business, consider starting a full SEO campaign three months after a one-off campaign.
Yes, but it requires a lot of research and practice, and you probably don’t have time to experiment.
Blogging is a wonderful way to provide useful information to your audience and rank for popular long-tail keywords in your area.